WOOWE

The start-up that produces vegan leather footwear by investing in technology and innovation

Sustainable, reusable and recyclable: the shoes of the future are necessarily like this. To anticipate what, in a few years, could become normality, even an Italian start-up that produces shoes… in wood. The entrepreneurs Matteo di Maggio and Emanuele Persendi present this new footwear model.

The Woowe Brand project was born from a twenty-year friendship. Combining their experience in the footwear and banking sectors, the two professionals decide to make an original contribution to an ambitious cause: a product that is sustainable for the environment, without sacrificing beauty, design and performance. This is how, for the production of wooden shoes, the brand chooses the Vigevano district, a well-known luxury footwear hub.

A project that begins with the raw material, consisting of sheets of fine wood such as walnut, cherry and maple. From here, an eco-leather is obtained which, processed and cut with a microlaser, is used in an innovative and, above all, sustainable way.

Woowe brand, Made In Italy vegan shoes

WOOWE BRAND, THE VEGAN SHOES MADE IN ITALY Woowe Brandthe new “vegan” and luxurious shoes produced in Italy. They can cost up to 400 euros per pair, but they are unique in their kind. Eco-sustainable and animal-free shoes, the brand’s line is produced with the processing of wooden foil. It was born three years ago from the idea of ??Emanuele Persendi and Matteo Di Maggio, founders of the brand. The brand has received from the Anti Vivisection League, the classification “VVV +“, the highest recognition for all companies which do not use any material of animal origin. Each model is different from the other, as the tree trunk from which they are born are. The uniqueness of the idea. The idea arises from responding to the need to give a concrete answer to a current and much discussed issue. Protecting the environment also in the footwear sector. The footwear production is in Lombardy in Vigevano, in the province of Pavia. But what is the material used? The main material is wood, one of a kind and different from the classic leather of other shoes. The models are varied and cover a complete collection. From classic to sporty, from pointed toe décolleté with 10 heel to ballet flats, from sandals to sneakers. But the producers have not only thought about women, there is also a men’s collection. The word to the creators. “The productive journey of Woowe Brand footwear begins in the ethical forests. For every pair of shoes sold, two trees are planted around the world. Maple, cherry and ebony are the three starting plants. Buyers, via the Tree Nation website, can see where the tree was planted and follow its growth. A real long-distance adoption “. Design and attention to detail … The design and attention to detail of Woowe Brand footwear are combined with eco-sustainability. The foils used for the “vegan shoes” are cut, processed thanks to a micro laser and are coupled with a 100% ecoteck cotton. From the processing comes a product defined as “cruelty free“, that is, not tested on animals. In addition to wood and cotton, cork and recycled products such as satin are also used for the production. Thanks to the unique woodworking, with original and unique grain that cannot be replicated, the attention to detail and precision make these shoes unique and inimitable.

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