OUR PHILOSOPHY
At one time trees were considered an expression of the divine and each tree was attributed particular functions. The tree is present in almost all cultures, in religions as well as in myths and popular legends. The tree represents life and mystery. he tree is present in almost all cultures, in religions as well as in myths and popular legends. The tree represents life and mystery.
Therefore, when we started our project to create a footwear Brand that is as ecological and respectful of animals and nature as possible, the idea of using wood as an alternative material to leather immediately smiled at us.
Because wood is life and it is also one of the most eco-sustainable materials found in nature, recyclable and reusable.
But when you think of wood, you immediately think of something rigid, not very flexible and malleable.
It took some time but, in the end, we did it and we experimented with an innovative micro-laser system to work wooden sheets and create a totally cruelty free ecological leather that is soft, flexible and resistant. A very special vegan leather because it brings with it the veins of the trunk and the history of the tree from which it comes.
This is why each Woowe shoe is unique, just as the grain of the tree is unique and, when the life cycle of the shoe comes to an end, almost every part of it can be recycled and reused. Thus, wood and trees extend their life by giving us new opportunities for use, while respecting the nature that hosts and surrounds us, a heritage that we must all protect.
Emanuele and Matteo
Because wood is life and it is also one of the most eco-sustainable materials found in nature, recyclable and reusable.
But when you think of wood, you immediately think of something rigid, not very flexible and malleable.
It took some time but, in the end, we did it and we experimented with an innovative micro-laser system to work wooden sheets and create a totally cruelty free ecological leather that is soft, flexible and resistant. A very special vegan leather because it brings with it the veins of the trunk and the history of the tree from which it comes.
This is why each Woowe shoe is unique
just as the grain of the tree is unique and, when the life cycle of the shoe comes to an end, almost every part of it can be recycled and reused. Thus, wood and trees extend their life by giving us new opportunities for use, while respecting the nature that hosts and surrounds us, a heritage that we must all protect.
Emanuele and Matteo
UNIQUENESS IS A MATTER OF VEINS
All the wisdom of our master shoemakers combined with the innovative ability to use new eco-sustainable materials, are combined with the craftsmanship of the execution and a totally Made in Italy design.
The result is a unique and inimitable product, like the grain of the wood.
