The start-up that produces vegan leather footwear by investing in technology and innovation

WOOWE’S SUSTAINABLE REVOLUTION STARTS IN VIGEVANO AND LANDS AMONG THE EUROPEAN GREEN EXCELLENCES This year an important opportunity has arrived in the world of Woowe Brand: participation in the European Green Award 2022 which is organized annually by the non-profit organization European Institute of Applied Sustainability (EIAS). The mission of this important European contest is to find European ecological excellence and offer them international visibility. In particular, young entrepreneurs are rewarded, architects of an important change, whose ideas and commitment are shown to leading experts, the public and the green community. Woowe Brand is currently in the top 20 thanks to the three key points of its production: Woowe Brand is currently in the top 20 thanks to the three key points of its production: Production 4.0; The entire supply chain is ISO-9001 certified. This means that by purchasing a pair of Woowe shoes, two trees are planted in different parts in themondo e questo permette di aumentare la consapevolezza e il rispetto verso l’ambiente. But that’s not all: even if it is a series production, the uniqueness of Woowe products is recognizablethanks to the particular cut of the wood which, while maintaining its grain, makes each pair of shoes unique. Speaking, however, of production 4.0, the brand’s goal is to reduce the use of paper throughinnovative digitization processes, significantly reducing waste. Woowe Brand also encourages theits customers to be an active part of this process, and invites them to return their span, lb used shoes to the Woowe company with the aim of recycling the material as much as possible and giving it new life. Visit the European Green Award website to stayupdated, hoping to be able to celebrate a place on the podium together.

The start-up that produces vegan leather footwear by investing in technology and innovation Sustainable, reusable and recyclable: the shoes of the future are necessarily like this. To anticipate what, in a few years, could become normality, even an Italian start-up that produces shoes… in wood. The entrepreneurs Matteo di Maggio and Emanuele Persendi present this new footwear model. The Woowe Brand project was born from a twenty-year friendship. Combining their experience in the footwear and banking sectors, the two professionals decide to make an original contribution to an ambitious cause: a product that is sustainable for the environment, without sacrificing beauty, design and performance. This is how, for the production of wooden shoes, the brand chooses the Vigevano district, a well-known luxury footwear hub. A project that begins with the raw material, consisting of sheets of fine wood such as walnut, cherry and maple. From here, an eco-leather is obtained which, processed and cut with a microlaser, is used in an innovative and, above all, sustainable way. Read the full article

Vigevano, the shop of vegan shoes: maple or cherry to wear The Woowe Brand line is born from the processing of the wooden sheet: each pair is different from the other, they can cost 400 euros. “For every pair of shoes sold, two trees are planted around the world” byDavide Maniaci Eco-sustainable and animal free shoes. The Woowe Brand line was born from the processing of wooden foil: “Many call them vegan shoes even if not everyone likes the term”, says Emanuele Persendi, with Matteo Di Maggio founder of the brand that has obtained the “VVV +” classification from the Anti League. Vivisection, maximum recognition for companies that do not use animal-derived materials in any way. Each shoe model is different from the other because each tree trunk is different. Persendi and Di Maggio are less than forty years old. The project of vegan and luxurious shoes (a pair can cost 400 euros) was born three years ago: “The idea responds to the need to give a concrete answer to environmental issues also in the footwear sector. The production is in Vigevano, the main material of the collection is wood, unique and very different from the classic leather. We have managed to create a complete collection ranging from ballet flats, to pointed toe pumps with heel 10, from sandals to unisex sneakers, up to a complete range in men’s footwear ». It is precisely eco-sustainability, in addition to attention to detail and design, that have made it a unicum that is still unexplored. «The productive journey of Woowe Brand footwear – continue the two young entrepreneurs – begins in ethical forests. For every pair of shoes sold, two trees are planted around the world. Maple, cherry and ebony are the three starting plants. Buyers, via the Tree Nation website, can see where the tree was planted and follow its growth. A real long-distance adoption “. The foils are cut, processed with micro lasers and coupled with 100% ecoteck cotton. The final product is cruelty free. Cork, recycled satins and cotton are also used. The woodworking, the original grains that cannot be replicated in series, the precision and attention to detail are the elements that make each pair of “vegan” shoes unique.